F&B industry articles
F&B Spending Behaviour 2025: Customers Choose Value for Money
F&B spending behaviour in 2025 shows that customers are not simply looking for the lowest price. They are weighing the amount they spend, the quality they receive and the occasion more carefully, creating a noteworthy positioning opportunity for ice cream brands.
3 views
F&B Customer Retention Strategy for 2026 Through Genuine Value
As the pace of outlet expansion slows and consumers weigh their spending more carefully, the 2026 F&B customer retention strategy needs to focus on genuine value, a consistent experience and operational efficiency.
4 views
AI in F&B: from demonstration to supporting menu and operational decision-making
AI in F&B is now being viewed more pragmatically: not only generating dish ideas, but also helping businesses close the gap between creativity, data and execution.
11 views
Ice Cream Manufacturing: An Opportunity to Ride the Premiumisation Wave in Vietnam’s Ice Cream Market
The market for milk, dairy products and ice cream is showing signs of expanding demand and value. This provides a basis for brands to pay closer attention to ice cream manufacturing capabilities, recipe development and the selection of suitable product formats—but it is not direct data on the size of the contract manufacturing industry.
17 views
From growth to defence: What does the 2025 F&B market report suggest for ice cream brands?
The 2025 F&B market report shows that the market is slowing down. For ice cream brands, the advantage may lie in delivering real value, a clear customer experience and better-controlled operations, rather than simply expanding points of sale.
11 views
Vietnam’s F&B Market in 2026: Slower Growth, the Race for Operational Excellence and Customer Trust
Vietnam’s F&B market in 2026 is forecast to grow more steadily, with operations, cost control, experience and legal compliance becoming important competitive factors.
19 views
Coffee shops and beverage chains in Vietnam: The race for experience and operational excellence
Customers are no longer paying only for drinks. When seating, amenities and convenience become part of the product, cafés must create a worthwhile experience at the front while building a stable operating system behind the scenes.
6 views
Matcha Leads the F&B Trend: How Should the Ice Cream Industry Read the 29.6% Signal?
Matcha topped the list of food and drink trends in 2024; matcha drinks specifically were chosen by 29,6% of businesses. For ice cream shops, this provides a basis for controlled experimentation, not yet a guarantee of a best-selling item.
8 views
Legal Compliance in the F&B Industry: A Competitive Advantage in 2026
The market is still growing, but consumers are becoming more cautious, while food safety incidents can directly influence purchasing decisions. In 2026, legal compliance reflects an F&B company’s control capabilities, level of transparency and operational resilience.
3 views
What Is 3D Fruit Ice Cream? A New Trend in the Modern Ice Cream Industry
3D fruit ice cream combines fresh, natural flavours with vibrant visual artistry, creating an enjoyable and unique experience for those who savour it.
24 views