Where the passion started
A love of gelato and the wish to bring Italian flavour closer to Vietnamese customers.
Our brand story
About Baby Boss
Baby Boss is a leading producer and supplier of premium Italian gelato in Vietnam. Founded in 2020, Baby Boss is committed to authentic Italian gelato made from carefully selected premium ingredients.
How we grew
Research and development
Sourcing premium natural ingredients and refining recipes for Vietnamese tastes.
The brand is born
Baby Boss Gelato launches and is quickly taken up by customers.
Expanding the network
Growing the store network nationwide.
Reaching further
Continuing to innovate, with international markets in view.
Mission · Vision · Core values · Brand philosophy
Mission
To deliver authentic Italian gelato made from premium, natural and safe ingredients.
Vision
To become the best-loved gelato brand in Vietnam, and to reach beyond it.
Core values
Quality · Natural · Creative · Dedicated · Connecting cultures.
Brand philosophy
Bringing the authentic Italian gelato experience closer to the Vietnamese market.
One ecosystem, several ways to create value
Baby Boss connects production capability with products, services and business models.
R&D capability
From ingredient research and recipe development through to trials and production standards.
Production plant
A process built for growth, from ingredients through to delivery.
Quality management system
Quality controlled at every stage.
Product portfolio architecture
Built for consumer, HORECA and retail demand.
Technology and process
Premium natural ingredients
Carefully selected from trusted suppliers.
Authentic Italian recipes
Traditional recipes tuned for Vietnamese tastes.
Modern production technology
Advanced technology applied to keep the flavour intact.
Strict quality control
A multi-stage control and safety process.
An excellent experience
Delivering a first-class gelato experience.
Baby Boss at a glance
Operating facilities
Ho Chi Minh City head office, northern branch, production plant
Stores in operation
02 in Hanoi and 04 in Ho Chi Minh City
Partner and dealer points
Across northern, central and southern Vietnam
Main product groups
Gelato Pro · Promax · Stick · 3D fruit ice cream
Business solutions
Distribution · OEM/ODM · Franchise · Consulting · Events
Key certifications
ISO 22000:2018 and FDA
Baby Boss JSC.
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